If you didn’t already own all of The Beatles’ records in one format or another, or are too young to be aware that there are “formats” on which The Beatles’ catalog exists, or haven’t been born yet and therefore don’t know what “The Beatles” is, iTunes has got your back. In an announcement this morning, Apple – who had been teasing this on Monday as an announcement that we, the kind people of the Internet, would “never forget” – revealed that they had secured the rights to sell the legendary band’s music. All thirteen LPs, the Past Masters collection, and the red and blue best-of albums are now available for purchase in the iTunes store.

I imagine response to this announcement will be split pretty evenly between, “Oh, cool,” and “Is that it?” On one hand, it is pretty neat to see these classic albums available in the wholly modern marketplace that is the iTunes Store. On the other, this is the news Apple thinks we’ll “never forget”? It does feel like a bit of an anticlimax, given all that talk of powerful, where-were-you-when-it-happened news, but this may come to be a huge deal when those aforementioned unborn Beatles fans learn to use the Internet.

The news is a long time coming for Steve Jobs, at least, given he and Apple Inc.'s turbulent history with The Beatles and Apple Records. "It has been a long and winding road to get here," he said, obviously.

Single LP Beatles albums in the iTunes Store will cost you $12.99, double albums are $19.99, and single tracks are $1.29 apiece. You can snag a digital box set of the LPs and Past Masters, along with a 1964 live set from the Washington Coliseum and “The Mini Documentaries”, for $140.99.