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    Jack White Attending SXSW in a "Rolling Record Store"

    Guitar god and tireless innovator Jack White has combined his three greatest passions - Third Man Records, selling cool vinyl, and delivery trucks - to found the Third Man Rolling Record Store, a roving music shop meant to bring the record store experience to the "97% of high school aged kids" who've never been to a less-mobile one. White will be debuting his creation in Austin next week during the music portion of South by Southwest, selling all sorts of Third Man swag and apparently even running gigs from it. Don't worry if you're down at the festival and can't find White and his truck, though, because, as this little trailer ominously states, they'll find you.