The Sleigh Bells press blitzkrieg, a “reign of media”, if you will, for the Brooklyn duo’s second albumReign of Terror, has been underway for weeks now. There’s Derek and Alexis on the cover of the now-larger-format SPIN. There they are on SNL. There they are on Sirius XMU, doing a stripped-out track-by-track commentary on the new record with Jenny Eliscu. There they are with one of those fancy full-page iTunes thingys, the kind of spread that Lady Gaga or Coldplay get.

Yes, the ship would seem to have come in for the Sleigh. Not that you couldn’t have predicted that album number two would be blow-up time for them, such was the ubiquity of the songs from their 2010 debut Treats – games, soundtracks, MTV shows (non-music shows, natch). And their broader pop acceptance seems to follow the guy+hot girl duo template that led Chairlift and Cults to their respective major-label fame and fortune. The only thing Sleigh Bells haven’t done according to playbook thus far in Reign of Terror’s cycle would be that recent all-Florida tour with Liturgy and Diplo, spending almost as much time in the Sunshine State as Mitt Romney and Newt Gingrich.

While Alexis and Derek don’t veer too far from the brain pounding pop of their debut, as they told Jenny last week on XMU, there are more nuanced tracks to be found on the new album. “Road to Hell” has a shimmering melodic flow, “End of the Line” eases up on the thumping enough to approach dreamy gaze.

“Born to Lose” on the other hand delivers just the kind of sweet vocal-raucous beats-cheerleader chants this band does so well, more shouting peppers “Crush”, and single “Comeback Kid” marries overdriven verses with sparkling breaks. It would be tempting to call Sleigh Bells comeback kids, but that would imply they had fallen off. Not the case, even slightly. It’s not hard to see this is a band whose trajectory is headed steadily, inexorably up. What do you think? It’s obviously the most talked about release of the week, so maybe you ought to stop whatever you’re doing and get into Reign of Terror from Sleigh Bells.